You’re the Master of Your Craft. Your Brand Should Show It.
Brand strategy, custom websites, and polished marketing materials for solo practitioners and boutique practices. Agency-level creative direction from one senior designer, working directly with you.
Senior Art Director & Lead Designer
Hi, I’m Bonnie Kittle.
For more than 15 years, I’ve shaped brands for architects, law firms, interior designers, and wellness professionals. The pattern is always the same: when a website or brochure feels dated or sterile, prospects sense it before they read a word. They aren’t doubting your skill. They’re reacting to a visual mismatch.
I close that gap. We start by uncovering what makes your work different, then I design a brand and website that make a first impression as strong as the work itself.
WHO I WORK WITH
At Bonnie K Design, I design brands and websites for solo practitioners and boutique practices of 1 to 10 people. You get senior, agency-level creative direction, working directly with me, at a fraction of what an agency would charge.
PROJECT SPOTLIGHT
For Jen Boyer, a Massachusetts-based therapist, I built a brand and website that finally match the care she gives her clients. Starting with strategic discovery, I developed three brand concepts, directed an on-site photoshoot in her home office, and built a custom Squarespace site she can easily manage herself. The result is a warm, refined identity with earthy tones, elegant typography, and authentic imagery that helps prospective private-pay clients feel at ease before they ever book a session.
You’re the expert. Let’s make sure you look like one.
Packages can be customized to meet your project’s needs and goals. Browse our core offerings below to see how we can collaborate, or get in touch to design a custom scope tailored to your business.
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TIMELINE: 4-6 WEEKS | STARTING AT $5,000+
Your client experience is top-tier; your brand identity and website should be too. We bridge the gap between your real-world authority and your online presence, crafting a cohesive visual identity that builds instant confidence.
Strategic Brand Identity Suite: Custom logo suite, primary and secondary color palette, and curated typography hierarchy designed to command trust and communicate instant authority.
7 Custom Page Layouts: Mobile-responsive designs that show off your expertise, including Home, About, Services, an individual Service page, Portfolio or Case Studies, an individual Portfolio item, and Contact. Built on Squarespace, so your site is fast, reliable, and easy for you to edit. Once your templates are built, you can add as many services and projects as you need.
Guided Copywriting Blueprint & Refinement: No copywriter required and no blank-page paralysis. You’ll complete our simple Blueprint worksheet, and we’ll polish, structure, and refine your messaging so it flows seamlessly into your new layout. (If you prefer we can work with one of our trusted copywriters).
SEO & Technical Setup: Clean structure, mobile optimization, and search engine indexing so high-value clients can easily find you online.
Pre-Kickoff Strategy Portal: Step-by-step guidance before Day 1 so your brand assets, photography, and content are organized effortlessly.
14 Days of Post-Launch Support: Custom video walkthrough tutorials showing you how to manage your brand style and site updates without technical headaches.
You’ll walk away with an authoritative brand identity and custom web experience that reflect the full value of your business.
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TIMELINE: 2-4 WEEKS | STARTING AT $3,500
You provide elite, high-value service, but a generic visual identity dilutes your market authority. This comprehensive strategic partnership aligns your external presentation with your internal mastery, giving you a brand that commands immediate trust from premium clients.
Comprehensive Brand Strategy Document to map out your market positioning and clear visual authority.
Bespoke Signature Logo Suite including Primary, Secondary, and distinctive Icon Marks tailored to your unique positioning.
Strategic Color & Typography Systems built around clean, high-end professional standards.
Brand Collateral Design including premium business card layouts and a cohesive favicon and social media profile icon asset.
Digital Style Guide & Font Blueprint ensuring flawless, high-touch brand consistency across every platform.
Strategic Launch Asset Kit to powerfully announce your brand's evolution to the market.
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As a service provider, your reputation hinges on expertise, precision, and trust. Every document, deck, and client touchpoint should reflect the high standard of work you deliver. I craft polished, custom collateral that strengthens your brand identity and keeps your client experience seamless, memorable, and high-end.
What I Design for Professional Practices
Client Onboarding & Intake: Welcome packets, client roadmaps, onboarding guides, process overviews, and intake forms.
Sales & Marketing Materials: Service brochure overviews, capabilities statements, line-of-business sheets, sell sheets, and custom business cards.
Proposals & Presentations: Custom proposal design templates, pitch decks, slide decks, and client presentation boards.
Practice & Project Documentation: Case study templates, portfolio sheets, white papers, custom report covers, and client deliverables.
Events & Digital Media: Conference flyers, event collateral, trade show displays, social media graphics templates, and branded email signatures.
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INVESTMENT: $400 – $4,000+/month
Designed for busy studio owners, interior designers, and boutique advisors who need a dedicated Design Director without starting from scratch on every contract.
Portfolio & Web Curation: Photoshoot assets formatted, optimized, and published to your site as new case studies after every wrap.
Website Maintenance: Ongoing layout adjustments for Squarespace builds, SEO optimization, page builds, and content swaps.
Client & Marketing Collateral: Ongoing design support for Client Welcome Packets, Investment Guides, presentation decks, proposal designs, social assets, email marketing blueprints, high-converting client workbooks, white-paper design, elite PDF lead magnets, and bespoke corporate stationery.
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TIMELINE: 48 HOURS | $2,500
Scaling fast means you don't have weeks to wait for critical assets. Skip the traditional agency timelines with a high-efficiency VIP Day, giving you direct, exclusive access to elite design strategy to rapidly execute your highest-priority marketing initiatives. Choose between:
Brand Design Refresh: Accelerate your visual presence with rapid, high-end logo modifications, elite typography alignments, and refined color assets.
Web Optimization & Landing Page Build: Instantly launch an elite 1-3 page digital hub or conversion page designed to capture incoming leads.
Premium Marketing Materials: Rapid build-outs for strategic Client Welcome Packets, Investment Guides, presentation decks, proposal designs, social assets, email marketing blueprints, high-converting client workbooks, white-paper design, elite PDF lead magnets, and bespoke corporate stationery.
WHAT CLIENTS SAY
“Bonnie was truly a miracle worker: She helped us quickly identify where to invest our limited resources to achieve our goal, and her positivity, creativity, and professionalism made her an absolute joy to work with. We were impressed by the quality of her work and could count on her to follow through 100% of the time. She always gave that little ‘extra’ to take each project a step further, from good to great. That integrity in one’s work is rare.”
– Melissa King, PhD, People's Health Solutions
Frequently Asked Questions
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I specialize in custom brand identity design, UI/UX website design, and Squarespace development tailored specifically for service-based professionals—including interior designers, wellness practitioners, coaches, and boutique consultants. My core offerings include comprehensive brand & web packages as well as focused VIP Design Intensives.
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I work best with established or rapidly growing service providers who are ready to elevate their online presence to match the caliber of their actual work. Designed for boutique firms, architects, interior designers, financial advisors, and high-touch service providers who need a cohesive visual identity. Whether you are transitioning to private pay, scaling your coaching practice, or attracting higher-end interior design clients, my process is built for high-touch service businesses.
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Your brand identity and website are often the very first interaction a prospective client has with your business. Thoughtful, elevated design builds immediate trust, communicates your positioning clearly, justifies higher price points, and automates your onboarding flow so you attract higher-quality inquiries.
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A full signature brand identity and custom website project typically spans 4 to 6 weeks from kickoff to launch. For clients needing a faster turnaround or specific targeted updates, I also offer structured VIP Design Intensives completed in 1 to 2 focused days.
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I primarily build on Squarespace. It offers a sleek, modern, and highly reliable framework with seamless built-in features (like scheduling, blogging, and newsletter integrations). Most importantly, it gives you full ownership and an easy, stress-free admin backend to update content without needing a developer for every tweak. (Custom WordPress builds or add-ons are also available upon request for specific functional requirements.)
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Before design work begins, you will need to complete a detailed creative brief, gather high-resolution branding photography (or attend a scheduled brand photoshoot), and compile your core website copy. I provide copy blueprints and prep guides to make gathering your content structured and painless. The timeline begins once your content is ready.
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While copy is provided by the client, I supply structured content frameworks and strategic copywriting guides for each core page. I also have trusted copywriting partners that I can bring in upon request.
If you are local to the Berkshires, we can incorporate a dedicated brand photography session. Alternatively, I can collaborate directly with your chosen photographer. I source brand imagery on royalty free stock websites as needed.
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Full project packages start at $5,000, while VIP Design Intensives start at $2,500. Payments are typically split into structured milestone installments (e.g., a deposit to hold your project spot on the calendar, followed by mid-project and launch installments). I can also create custom estimates for projects that don’t fall into these two packages. Just reach out and I’ll be happy to talk through your needs and goals.
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Yes, absolutely. Empowering you to manage your site is a core priority. Every website build includes a custom off-boarding walkthrough and recorded video tutorials showing you exactly how to edit text, swap photos, publish blogs, and manage your contact inquiries. Alternatively, you can hire me on a retainer basis and I can take care of any content updates for you.
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All web builds include 30 days of post-launch email support to fix any technical bugs and answer questions as you get comfortable with your new site. Ongoing maintenance, template extensions, and design support retainer packages are also available.
Which Path is Right for You?
Every project starts with a conversation. These are the most common starting points, and I’ll tailor the scope to fit.
Brand & Web Package
Best for: Practices ready for a full transformation, with strategy, brand identity, and a custom website.
Timeline: 4-6 Weeks
Investment: $5,000
VIP Design Intensive
Best for: One focused deliverable, like a landing page, a 3-page website, or a pitch deck, finished fast.
Timeline: 48-Hour Sprint
Investment: $2,500
Graphic Design Support
Best for: Ongoing or one-off design needs, such as brochures, social graphics, and presentations.
Timeline: Per Project or Retainer
Investment: Custom Quote
Ready to look like the authority you are?
Let’s align your visual identity and digital presence with the work you do every day. Book a discovery call to talk through your goals and see how we can bring your brand to life.